Color Trend for 08 - dwell.com, 12/12/2007

It seems 2008 trends have already claimed their color. Pantone, a New Jersey-based company known for its annual color forecasts, predicts a blitz of Blue Iris in the New Year.

Leatrice Eiseman, the executive director of the Pantone Color Institute, says that of all Pantone’s 3,000 hues, Blue Iris—known to professionals as PANTONE 18-3943—best suits the modern psyche.

“Historically, we live in a very insecure, strange time,” she said. “Blue is seen as the most dependable and constant of all colors. But at the same time you have this strong purple-y undertone that brings in a magical, soul-searching quality.”

Eiseman believes Blue Iris will dominate home furnishings, fashion, and makeup, as well as product and car design in ’08. It will also bolster complimentary tones in reddish brown, deep plum, yellow-green, and gray.

Those scoffing at this emotional approach to trend-spotting, beware: You may be crying Blue Iris tears in a month or two.